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July 12, 2010

Consumer spending in Greece drops

Not surprising, CNN Money Fortune reports about the significant drop in consumer spending in greece, and the repercussions felt throughout the economy, from commercial real estate to something as simple as foot socks. Article by Dody Tsiantar

screenshot greece"...for the rest of Greece, the issue is liquidity. In the middle of its first recession since 1993 and at the center of a debt crisis that has roiled the world's financial markets, Greece is out of cash and the mood in Athens is palpably gloomy. Even the arrival of summer isn't managing to lift the spirits of the usually buoyant Greeks..

"Either everyone's away or they don't have any money to spend at all," said a cashier at AB Vasilopoulos, pointing at the nearly empty aisles of the usually bustling supermarket in the Athenian suburb of Neo Psyhiko.

Greeks, it seems, are starting to feel the debt crisis where it counts most: their wallets. After decades of living large and spending beyond their means, there is little doubt in this country, that "the time has come to pay the bill," as Aleksis Papachelas, editor of Greece's largest daily, Kathimerini, put it in February. And Greeks are discovering that paying up hurts.

To satisfy the conditions set by the International Monetary Fund and the European Union for a $140 billion bailout package, the socialist government of prime minister George Papandreou has cut wages by around 20%, raised taxes, frozen hiring -- and last Thursday, July 8, the parliament approved a hotly debated pension reform package, which pushed back the retirement age to 65 and reduced retirement benefits. Greeks now also pay a 23% value-added tax on all goods, with the most recent increase going through on July 1, making goods pricier almost overnight.

"Things are difficult. Everything costs a lot more than it used to," says Maria Konstatopoulos, a resident of Ambelokipos, a middle-income neighborhood in Central Athens. She's right. Consumer prices are up 5% compared to the same time last year -- and unemployment hovers near 12%.

The government has also imposed a 20% tax on gasoline and the ripple effects can be felt on this capital's usually traffic-snarled streets. "It used to take me an hour to get to work," says attorney Roxani Avgerinou, who lives in a northern suburb and drives to her office in the city's center. "Now it takes me 35 minutes." .Gasoline station owners reported in the Sunday edition of Kathimerini that sales are down 25% since the beginning of the year.

The slowdown can be seen too, literally plastered across its walls. "For sale" and "for rent" signs litter almost every neighborhood in the city. Along a major thoroughfare called Vassilis Sofias Ave., for example, three banners hung from balconies and 11 yellow stickers with red lettering were pasted near the door or on gates to advertise apartments available for rent or sale. And that's just counting one side of the street.

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