Rick Steves' Greece: Athens & the Peloponnese amazon.com
Bust: Greece, the Euro and the Sovereign Debt Crisis - By Matthew Lynn amazon.com
Greece's 'Odious' Debt: The Looting of the Hellenic Republic by the Euro, the Political Elite and the Investment Community - By Jason Manolopoulos amazon.com
Understanding the Crisis in Greece: From Boom to Bust - By Theodore Pelagidis amazon.com
The Imminent Crisis: Greek Debt and the Collapse of the European Monetary Union amazon.com
Eyewitness Greece - Athens and the Mainland - 352 Pages
Financial markets and economic growth in Greece, 1986-1999 [An article from: Journal of International Financial Markets, Institutions & Money]
Athens Demographics:
The population count for Athens was 10,964,020 in 2001. According to eurostat, in 2008 Greece had a total estimated population of 11,262,000. Of this, some 695,979 are estimated to be non-Greek.
June 10, 2010
New Greek National Tourism Advertisement: Kalimera
Kalimera: "Good morning!" Tourism in Greece accounts for nearly 20% of the overall economy, and it has taken a beating this year to the tune of a 15% to 30% decline over last year, depending upon whose numbers you look at. With union trouble and the general economic collapse, plus the specter of street riots on the international news, visitors to Athens in particular are becoming scarcer.
But nonetheless, Greece will be hosting millions of visitors this year because no matter what the problems on the economic stage, Greece itself has a unique and one of a kind perch on the waters and weather of the Mediterranean.
From the Greek Reporter web site:
“Kalimera” is the slogan for the new advertising campaign of the Ministry of Culture and Tourism, for this year’s tourist season, which will be promoted in markets world wide. In a special event which took place at the Foundation of the Hellenic World, the Deputy Minister of Culture and Tourism, Angela Gerekou emphasised that for this year it was decided to make use of existing material, which was redesigned and a very simple word was added as its motto, the Greek word “Kalimera”, which stands for Good Morning in English.
Special reference must be made to the fact that the creative part of this year’s campaign did not cost anything for the Ministry, a fact which was welcomed by tourism bodies, with the president of SETE (Greek Tourist Enterprises) stressing that for the first time a collaboration between the private sector and political leadership is made in the design of the advertising campaign. The license to use the musical composition “Gioconda’s Smile” was offered by the Manos Hadjidakis’s heir, Mr. G. Hadjidaki, without remuneration.
Mrs. Gerekou, placed emphasis on advertising via the world wide web, making a note that this is where the campaign will mainly focus which will lead to an increase in the presence of Greece on the internet in relation to previous years. As far as the costs for the promotion of the campaign are concerned this year, more than 12 million Euros will be invested.
The campaign will be available through the renewed portal of Hellenic tourism at the web address www.visitgreece.gr. Regarding the debts of the ministry towards foreign media, Mrs. Gerekou stated that payments of over 20 million Euros have already been made on account."
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